| Course Name | Market Research Methods |
| Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
|---|---|---|---|---|---|
| MATU 226 | Fall/Spring | 2 | 0 | 2 | 3 |
| Prerequisites | None | |||||
| Course Language | Turkish | |||||
| Course Type | Elective | |||||
| Course Level | Short Cycle | |||||
| Mode of Delivery | - | |||||
| Teaching Methods and Techniques of the Course | ||||||
| Course Coordinator | - | |||||
| Course Lecturer(s) | ||||||
| Assistant(s) | - | |||||
| Course Objectives | The aim of the course is to make students understand the classification of the visuals in the collection preparation process and the characteristics of the emergence of fashion. |
| Learning Outcomes | The students who succeeded in this course;
|
| Course Description | To implement the processes of the researches to be done while creating fashion and collections in a system and management. Explaining fashion concept with examples and visuals. |
| Related Sustainable Development Goals | |
|
| Core Courses | |
| Major Area Courses | X | |
| Supportive Courses | ||
| Media and Managment Skills Courses | ||
| Transferable Skill Courses |
| Week | Subjects | Required Materials |
| 1 | Introduction to the course | |
| 2 | Starting a collection | |
| 3 | Fashion marketing research | |
| 4 | Qualitative research methods | |
| 5 | Focus groups | |
| 6 | Focus groups (In-class exercise I) | |
| 7 | Quantitative research methods | |
| 8 | Conjoint analysis | |
| 9 | Conjoint analysis (In-class exercise II) | |
| 10 | Conjoint analysis (In-class exercise III) | |
| 11 | Mixed methods research | |
| 12 | Mixed methods research (In-class exercise IV) | |
| 13 | Workshop | |
| 14 | Presentations | |
| 15 | Review of the course | |
| 16 | Final Exam |
| Course Notes/Textbooks | Moda ve Gündemleri, Diana Crane, Çeviri: Özge Çelik, 1.Baskı, Ayrıntı Yayınları, 2003. |
| Suggested Readings/Materials |
| Semester Activities | Number | Weigthing |
| Participation | ||
| Laboratory / Application | ||
| Field Work | ||
| Quizzes / Studio Critiques | ||
| Portfolio | ||
| Homework / Assignments | ||
| Presentation / Jury | ||
| Project | ||
| Seminar / Workshop | 1 | 30 |
| Oral Exam | 1 | 50 |
| Midterm | ||
| Final Exam | 1 | 20 |
| Total |
| Weighting of Semester Activities on the Final Grade | 2 | 80 |
| Weighting of End-of-Semester Activities on the Final Grade | 1 | 20 |
| Total |
| Semester Activities | Number | Duration (Hours) | Workload |
|---|---|---|---|
| Course Hours (Including exam week: 16 x total hours) | 16 | 2 | 32 |
| Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
| Study Hours Out of Class | 16 | 1 | 16 |
| Field Work | |||
| Quizzes / Studio Critiques | |||
| Portfolio | |||
| Homework / Assignments | |||
| Presentation / Jury | |||
| Project | |||
| Seminar / Workshop | 1 | 6 | |
| Oral Exam | 1 | 10 | |
| Midterms | |||
| Final Exams | 1 | 15 | |
| Total | 79 |
| # | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 | ||
| 1 | To have knowledge about theories, concepts, methods and tools of Shoe Design and Production field | X | ||||
| 2 | To be able to recognize materials and chemicals used in the field and to use technical and technological equipment | |||||
| 3 | To be informed about legislations and principles of shoe design and production | |||||
| 4 | To be able to transfer, use and interpret the theoretical knowledge of Shoe Design and Production into practice through written and oral communication | X | ||||
| 5 | To be able to use computer programs and technology at the level required by business practices | |||||
| 6 | To be able to adopt lifelong learning and continuously develop himself/herself with creative thinking | X | ||||
| 7 | To be able to fulfil the requirements of occupational safety, environmental protection, quality concepts | X | ||||
| 8 | To work efficiently and effectively, learn how to be a team member, take responsibilities | X | ||||
| 9 | To be aware of and be able to apply the realities of business ethics and act according to social, scientific and ethical values under any circumstances such as data collection, evaluation and announcing | X | ||||
| 10 | To be able to follow the current information in his field and communicate with colleagues in English at least at level of European Language Portfolio A2 General Level | |||||
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest
